Wanj Perfume Shop
Support Lilian as she expands her perfume shop, Wanj Perfumes, and opens other branches around Nakuru County, Kenya.

Client Project Goals

Expand and open other branches of my perfume shop around Nakuru county
Employ diligent and hard working employees
Increase my current customer connection by being actively involved in social media to market my products

More About Wanj Perfume Shop

Lilian opened Wanj Perfumes in 2020 with the dream of being able to become financially stable. The perfumes are imported from France and have a refillable design. Depending on the quantity a customer desires; the perfume is transferred from the display bottle using a syringe to the refillable bottles for 2ml, 3ml, 4ml,6ml, 8ml, 10ml, 12ml, 15ml, 18ml, and 20 ml bottles.

While venturing to open her first shop, Lillian was faced with the challenge of financing. Starting up a business requires proper financial planning and with the rapid increase of items, the budget kept changing and needed to be adjusted with time. Consequently, Lilian ended up entrusting a ‘fundi’ to purchase the materials for her business, and instead, he took the money and disappeared. Lilian says, “proper planning would have ensured I had time to accompany him or purchase the materials myself, and no money would have been lost.”

Lilian says her future goals for Wanji Perfumes is to broaden product and service offerings. In the future, I would like to run an M-PESA business that is highly profitable. It requires high start-up capital and with that, I will be hardworking to ensure I have the capital needed. Improve profit and start-up perfume shops in different areas other than Naivasha.

Running a successful business will bring financial stability and business growth which in return will help with the business expansion. Financial stability will give me peace of mind since I will be in a position to pay my bills comfortably, afford to invest, and save for the future’s sake. Business expansion will bring more income.

Current Needs

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Business Planning: Create formal written documents containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals.
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Marketing: For the perfume business to run successfully, marketing is essential to make sure the business reaches as many people as possible.
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Financing: Develop strategies on how to raise, spend or invest capital.
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Process Improvement: Utilize critical thinking to identify, analyze, and improve existing business processes in order to optimize overall performance.
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Remote & In-Person
1-2 years
$800.00